Senior Product Marketing Manager

About the Company

iSpot is changing how brands, agencies and publishers measure and assess the impact of TV and video advertising. iSpot connects video ads to actual business outcomes, empowering hundreds of the world’s top brands to plan, measure and optimize their investments.

Responsibilities

• Develop and refine product positioning, messaging, and content that drive go-to-market success
• Lead and support product launches, ensuring clear KPIs, measurement, and optimization for impact
• Create compelling, visually engaging content that connects product value to business outcomes
• Partner with sales to develop materials that accelerate pipeline growth and improve win rates
• Monitor industry trends and the competitive landscape to inform differentiated sales and marketing strategies
• Collaborate with corporate marketing and demand generation to weave product value propositions into broader brand and campaign narratives
• Work closely with customer-facing teams to capture the voice of the customer and maintain accurate personas and messaging frameworks

Requirements

• 7+ years of experience in product marketing or related disciplines
• Proven expertise in developing product positioning, messaging, and go-to-market strategies
• Experience in the Media, Martech, or Adtech industries strongly preferred
• Exceptional cross-functional collaborator
• Strategic thinker with a bias for action
• Outstanding written and verbal communicator
• Bachelor’s degree required