Senior Social & Community Manager, Consumer

Responsibilities

• Create, schedule, and publish daily content across Facebook, Instagram, TikTok, and Threads
• Identify trends, fundraisers, and cultural moments for rapid response
• Manage crisis communications and spotlight relief resources during natural disasters
• Execute a high-volume cross-platform content program based on daily flagging workflows
• Set growth targets and build a testing roadmap for formats, timing, and hooks
• Manage the social editorial calendar and balance planned campaigns with reactive opportunities
• Exercise editorial judgment on sensitive content involving tragedy or illness
• Partner with video producers on short-form video content
• Mine comments and DMs for stories and customer issues
• Utilize AI tools like Claude and ChatGPT for drafting and workflow efficiency
• Own weekly and monthly channel reporting and actionable recommendations

Requirements

• 5-7 years of hands-on social media management for consumer brands, media, or nonprofits
• Proven track record of driving audience growth and engagement
• Fluency in short-form video editing for TikTok, Reels, and YouTube Shorts
• Demonstrated proficiency with AI tools like Claude and ChatGPT
• Exceptional judgment regarding sensitive subject matter and high-empathy content
• Sharp, platform-native copywriting skills
• Proficiency with social management tools like Sprout Social or Meta Business Suite
• Ability to work proactively and independently in a remote environment

Preferred Qualifications

• Experience with creator partnerships or influencer programs
• Community management experience
• Nonprofit or mission-driven company experience
• Familiarity with analytics tools like Looker or Amplitude

About the Company

GoFundMe is the world's most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits, GoFundMe makes it easy and safe for people to ask for help and support causes.