Senior UA Manager

Responsibilities

• Own Facebook UA for web funnels across the core dating portfolio, focusing on USA and Tier-1 markets.
• Plan, launch, optimize, and scale campaigns with monthly spends typically ranging from $200k–$300k+.
• Build and maintain account/BM structures and operational hygiene, including tracking setup, domains, and payment flows.
• Execute a structured creative testing loop involving hypothesis, iteration, learning, and scaling.
• Drive automation improvements through rules, scripts, and integrations with 3rd-party tools.

Requirements

• Senior hands-on Facebook UA background specifically within web/B2C funnels.
• Proven experience managing budgets of $100k+/month (ideally $200k+).
• Deep expertise in USA and Tier-1 markets (experience limited to CIS markets is not a fit).
• Strong understanding of Facebook best practices, including structure, scaling, bidding, and measurement.
• Practical exposure to automation and AI-driven creative iteration workflows.

Benefits

• Fully remote work opportunity.
• 28 calendar days of vacation per year plus 7 wellness days.
• Health benefits or reimbursement for medical insurance/fees.
• Professional development support, including 50% payment for training and international conferences.
• Workplace reimbursement for remote setups (up to $1,000 gross every 3 years).
• Corporate discounts for English lessons and an internal gamified gratitude system.

About the Company

Social Discovery Group (SDG) is one of the world's largest groups of social discovery companies, uniting millions of users across dozens of products. SDG aims to solve loneliness and disconnection by transforming virtual intimacy into a new normal through globally recognized brands like Dating.com, DateMyAge, and Cupid Media. We are a "Great Place to Work" winner with a global team of over 1,000 professionals.