SEO Specialist

Responsibilities

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings
• Conduct advanced keyword research, competitor analysis, and search intent analysis
• Perform technical SEO audits and implement recommendations to optimize site architecture
• Monitor and improve Core Web Vitals, crawlability, indexation, and site performance
• Develop and manage ethical link-building and authority-building initiatives
• Collaborate with content creators, developers, and marketing team members
• Track, analyze, and report on SEO performance using industry-leading tools
• Manage and optimize SEO efforts across multiple client websites

Requirements

• Proven experience as an SEO Specialist with a track record of increasing organic traffic and conversions
• Expert-level knowledge of on-page, off-page, and technical SEO
• Advanced proficiency with Google Search Console, GA4, Ahrefs, SEMrush, and Screaming Frog
• Strong experience conducting technical SEO audits and implementing recommendations
• Knowledge of HTML, CSS, JavaScript, and schema markup
• Experience managing SEO campaigns specifically for eCommerce businesses
• Excellent written and verbal English communication skills
• Ability to work independently in a remote environment

Preferred Qualifications

• Extensive experience with Shopify SEO and eCommerce platforms
• Experience managing SEO for multiple websites or businesses simultaneously
• Proven success in competitive markets and scaling organic traffic growth
• Experience with international, local, or multi-location SEO campaigns
• Strong understanding of Conversion Rate Optimization (CRO) and UX best practices

About the Company

Shop Innovator is a growing eCommerce and digital marketing company focused on helping brands increase visibility, traffic, and revenue through strategic digital marketing initiatives.