Social Media & Content Specialist

Responsibilities

• Manage the publishing calendar and posting operations across Egypt and UAE organic social media channels.
• Coordinate with brand, creative, and growth teams to ensure content is on-strategy and on-time.
• Write clear, insight-driven briefs for the creative team aligned with financial and brand objectives.
• Partner with influencer managers to track content performance and provide strategic feedback.
• Monitor performance across organic social channels, website, and blog.
• Build regular reports on organic reach, engagement, influencer content performance, and audience insights.
• Spot social and cultural trends early and provide actionable recommendations.
• Benchmark organic content performance against competitors and industry standards.
• Oversee publishing workflows and updates for the website and blog.
• Liaise with WordPress developer for updates and fixes.
• Track analytics to improve user experience and engagement.
• Conduct research for financial content briefs (market trends, investment insights, consumer finance).
• Translate insights into content ideas for varied audience segments.
• Stay updated on financial industry trends and cultural conversations.

Requirements

• Experience in organic social media management, content coordination, or analytics (finance/fintech a plus)
• Strong analytical skills; experience with Meta Business Suite, YouTube Analytics, TikTok Insights, Google Analytics, and third-party tools
• Knowledge of WordPress
• High proficiency in Excel
• Ability to spot organic trends and turn them into actionable creative opportunities
• Excellent communication and briefing skills
• Interest in financial markets and research-driven content
• Highly organized and detail-oriented; able to manage multiple workflows

Preferred Qualifications

• Culturally in tune; aware of regional and global trends
• Driven to help and make positive impact
• Investor mindset, or passion for investing
• Collaborative nature
• Positive attitude, solution-first mentality

Benefits

• Annual Leave (2)
• Paid Leave (14)

About the Company

Thndr is a regional fintech leader, operating in Egypt and the UAE, that strives to make investing culturally relevant and accessible. The brand team works on projects and strategies to empower individuals, making a positive impact with innovation and collaboration at its core. Thndr values brains, passion, compassion, and a drive to help others maximize their potential.