Social Media Manager (Crypto)

Responsibilities

• Manage a mass distribution network of social media pages and accounts that share, remix, and distribute content from across the brand ecosystem.
• Develop and execute a multi-account social growth strategy across X (Twitter), Instagram, and other relevant platforms.
• Build and lead a team of editors and other roles to execute your social media strategy.
• Utilize AI and automation tools, working closely with in-house AI specialists to build and optimize workflows for clipping, captioning, scheduling, and analytics.
• Define clear KPIs for growth, engagement, and reach. Build dashboards to track and measure progress.
• Collaborate with producers and editors to identify the most viral and shareable moments from long-form content.
• Stay ahead of algorithm updates, platform shifts, and emerging distribution opportunities.
• Oversee the tone, voice, and content strategy of multiple accounts, ensuring they remain authentic and native to the platform.
• Collaborate with leadership to expand the company’s digital footprint through owned and non-branded media channels.

Requirements

• Proven experience in building or scaling large social media accounts (personal, branded, or faceless).
• Deep understanding of how algorithms work across various social platforms.
• Experience in leading, building, and managing content or social teams.
• Familiarity with AI content tools to enhance workflow.
• Strong data literacy and ability to analyze performance metrics and adapt strategies.
• Essential understanding of both crypto and the influencer economy.

About the Company

Crypto Banter is the world’s No.1 LIVE crypto streaming channel, delivering breaking news, market moves, and insights from the industry’s top names every day. Evolving from a two-person team to a consortium of top YouTube channels, Crypto Banter covers live news, trading, investing, web3, and gaming, partnering with the biggest brands and advertisers. With more than 80 team members and 10M+ monthly views, the company aims to build the largest, most profitable, and most engaged crypto community in the world. Driven by passion, obsession, and industrious spirit, Crypto Banter is looking for like-minded individuals to join a culture of media innovation and community impact.