Social Media Manager

About the Company

Later is the world’s most intelligent influencer marketing company, built to give brands the confidence to create unforgettable campaigns. By combining real creator relationships, trusted intelligence, and expert guidance, Later removes fear and guesswork from one of marketing’s most visible investments.

Responsibilities

• Act as the strategic lead for multiple brand accounts across social platforms including Instagram, TikTok, Facebook, Threads, and YouTube Shorts
• Set and track content goals aligned with client objectives such as awareness, engagement, and conversion
• Communicate performance insights and next steps to internal and external teams
• Guide the content process from concept to execution by briefing creative teams and reviewing deliverables
• Write copy, storyboard content, or shoot quick iPhone videos when needed
• Manage community engagement by responding to comments and joining real-time cultural conversations

Requirements

• 6+ years of experience as a Community Manager, Social Media Manager, or similar role
• Proven track record of managing and growing social media presence for a large B2C brand
• Previous agency experience managing client relationships
• Exceptional writing and editing skills with the ability to adapt tone for different platforms
• Ability to analyze performance data and adjust strategy based on insights
• Deep understanding of current social media trends
• Strong organizational skills to manage multiple projects simultaneously

Preferred Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field
• Experience with social media management tools such as Later, Hootsuite, Buffer, or Sprout Social