Social Media Scaler

Responsibilities

• Own the end-to-end performance of 10–15 social pages across Facebook, Instagram, TikTok, and LinkedIn.
• Build, manage, and develop a team of 3–4 content creators and social media coordinators.
• Develop and maintain structured monthly content calendars tailored to specific markets including the UAE, GCC, and Philippines.
• Craft and iterate on hooks, formats, and creative concepts designed to drive organic reach and engagement.
• Research and apply platform algorithm changes to maintain and grow distribution.
• Design and run structured A/B content tests regarding hooks, captions, and posting times.
• Track, analyze, and report weekly on performance metrics to derive actionable strategy changes.
• Collaborate with the CMO and paid media team to ensure organic and paid messaging alignment.

Requirements

• Proven track record of growing social media pages from low to significant scale.
• Deep, hands-on understanding of Facebook, Instagram, TikTok, and LinkedIn algorithms.
• Experience leading or managing a small creative team.
• Strong instinct for content hooks and virality mechanics.
• Analytical mindset with the ability to read performance data and adjust strategy rapidly.
• Experience building and running structured content calendars across multiple accounts.
• Excellent written communication skills in English.

Preferred Qualifications

• Hands-on video editing or short-form video production experience (CapCut, Premiere, etc.).
• Familiarity with social scheduling and analytics tools like Later, Metricool, or Sprout Social.
• Prior experience in the home services, gig economy, or marketplace categories.
• Proficiency in Arabic or Tagalog.

About the Company

maids.cc is the GCC's leading home services platform, providing essential services through a highly efficient digital marketplace.