Sr. Director, Media Strategy

Responsibilities

• Define and lead upper- and mid-funnel media strategies to build long-term brand equity
• Manage multi-million-dollar media budgets across video, CTV, OOH, social, influencer, and audio
• Drive innovation in placements, partnerships, and sponsorships to differentiate the brand
• Partner with Data & Analytics to translate MMM, MTA, and incrementality studies into strategies
• Lead and mentor a team of Media Managers and Analysts
• Collaborate with Creative and Performance Marketing teams to create a full-funnel growth engine

Requirements

• 12+ years of experience in media strategy, brand marketing, or growth marketing
• Proven experience in an eCommerce/DTC company
• Deep expertise in upper- and mid-funnel media planning
• Familiarity with brand research tools like Ipsos, Numerator, Muck Rack, Circana, and Hootsuite
• Strong understanding of MMM, MTA, and incrementality testing
• Leadership experience managing high-performing teams
• Exceptional proficiency with Microsoft Excel and large data sets
• Strong quantitative skills with understanding of CPA, CPM, CTR, CVR, and CPL

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Monthly wellness, internet, and cell phone stipends
• Annual learning & development stipend
• Free Nutrafol subscription