Virtual Paid Media Manager

About the Company

We're Valatam, a team that connects bilingual professionals from Latin America with global clients. Our people are our pride, and we're thrilled to be certified as a Great Place to Work for the 2025-2026 period.

Responsibilities

• Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram.
• Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS).
• Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.
• Write compelling ad copy and coordinate with the design team to develop effective creative assets.
• Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation.
• Research and define target audiences and key segments based on Valatam's Ideal Customer Profile (ICP).
• Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations.
• Complement strategy with Google Ads and LinkedIn Ads campaigns when needed.

Requirements

• C1 or C2 English and professional Spanish
• 3+ years of paid media experience
• Strong, hands-on experience managing Meta Ads lead generation campaigns
• Proven success generating qualified leads or booked appointments
• Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization
• Experience with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms, preferably HubSpot
• Strong A/B testing, data analysis, and reporting skills
• Experience with B2B campaigns targeting the United States or Canada is strongly preferred
• Reliable home office, stable internet connection, and backup internet access

Benefits

• Hourly rate equivalent to USD $1472 – $1840/month
• Annual pay increments
• Discretionary bonuses
• 5 Holidays as PTO
• 10 Self-care days
• Monthly medical insurance stipend
• Birthday / Anniversary bonuses
• Gym / Wellness allowance
• Unlimited online fitness classes