Web & Marketing Analytics Manager

Responsibilities

• Measure the impact of website initiatives, marketing programs, and design changes
• Analyze customer journeys, engagement patterns, and conversion funnels
• Design, monitor, and evaluate A/B tests and web experiments
• Use web and behavioral analytics platforms to investigate usability and engagement
• Produce recurring reports on website engagement and emerging trends
• Translate stakeholder questions into structured analytical plans
• Partner with marketing, web, and product teams to establish success metrics
• Develop dashboards and data summaries for leadership
• Monitor analytics data for outages or tracking issues

Requirements

• 5–7+ years of experience in web, digital, or marketing analytics
• Advanced experience with Google Analytics or similar platforms
• Advanced Excel skills including pivot tables and VLOOKUP/XLOOKUP
• Strong understanding of conversion rates, CTR, and funnel analysis
• Demonstrated experience designing and evaluating A/B tests
• Working knowledge of statistical concepts like significance and sample size
• Ability to translate raw data into actionable recommendations
• Strong data-storytelling and communication skills

Preferred Qualifications

• Experience with FullStory or other behavioral analytics platforms
• Proficiency with SQL and querying large datasets
• Experience with Power BI, Tableau, or Looker
• Experience with experimentation platforms like Optimizely or LaunchDarkly
• Familiarity with SEO and ecommerce analytics

Benefits

• Medical, dental, and vision coverage
• Flexible Spending Account
• 401k program
• Competitive PTO offerings
• Parental Leave
• Opportunities for professional growth and development

About the Company

Blueprint is a technology solutions firm that helps organizations unlock value from existing assets by leveraging cutting-edge technology to create additional revenue streams and new lines of business.