AI Image Creator & Art Director (Freelance, Dubai)

Responsibilities

• Define visual direction and guidelines for ecommerce and campaign imagery for UAE markets
• Create reference packs and photography guidance for source capture (flats, ghost mannequin)
• Generate realistic, model-led imagery from flat shots using generative AI
• Write, refine and maintain structured prompts and reference-led prompt libraries
• Composite garments onto AI-generated models with technical accuracy (fit, drape, proportion)
• Retouch and finish assets to commercial, ecommerce-ready standards in Photoshop
• Ensure consistency across full product ranges (lighting, scale, skin tones, textures)
• Deliver scalable image workflows and prepare final assets for ecommerce platforms and campaigns

Requirements

• Proven experience creating ecommerce imagery using AI and compositing
• Advanced Adobe Photoshop retouching skills
• Strong understanding of garment fit and fabric behavior
• Prompt engineering and reference-led prompting experience
• Experience with ecommerce photography workflows (flats, ghost mannequin)
• High visual standards and attention to detail
• Ability to iterate rapidly while maintaining cohesion

Preferred Qualifications

• Background in fashion art direction, ecommerce or editorial
• Hands-on experience with Midjourney, Gemini or Nano Banana (or similar)
• Familiarity with structured prompt libraries and reference-led systems
• Prior work producing scalable, on-brand ecommerce ranges for premium apparel
• Experience preparing assets for ecommerce platforms and campaign/editorial use

Benefits

• Freelance contract with flexible schedule (based in Dubai/UAE)
• Competitive day rate (negotiable based on experience)
• Opportunity to shape a forward-thinking visual program using cutting-edge AI workflows
• Work with a small, fast-moving team in a premium menswear brand

About the Company

LESTRANGE is a B Corp certified, premium menswear brand focused on ‘‘finer essentials for life.’’ We combine craft, longevity and contemporary design. This role is based in Dubai (UAE) and aimed at candidates who will operate within the UAE market and time zones. We value experimentation, rapid testing and rigorous visual standards as we explore new creative frontiers with AI.