AI Performance Creative Strategist

Responsibilities

• Research markets, competitors, and customer personas to identify compelling advertising angles
• Develop creative concepts, messaging frameworks, and scripts for AI-generated video advertisements
• Produce end-to-end AI-powered ad creatives, including VSLs, AI avatars, claymation, and UGC-style ads
• Utilize AI creative tools to generate, edit, and deliver high-quality performance-focused video ads
• Analyze campaign performance data and continuously optimize creatives based on testing results
• Build and manage a high-volume creative testing pipeline focused on conversion and performance
• Collaborate with media buyers and landing page specialists to ensure creative consistency

Requirements

• Proven experience creating performance-driven ecommerce advertising creatives, particularly for YouTube
• Strong understanding of direct response marketing principles (hooks, offers, positioning, and customer avatars)
• Hands-on experience with AI creative tools such as Claude, Manus, Higgsfield, fal.ai, or Atria
• Experience producing AI-generated VSLs, AI avatars, or comparable performance marketing assets
• Ability to independently own the creative process from market research to final production
• Proficiency in interpreting campaign performance metrics to drive creative improvements

Preferred Qualifications

• Experience working within performance marketing or digital advertising agencies
• Familiarity with Google Ads, YouTube Ads, or Meta Ads
• A portfolio showcasing AI-generated performance marketing creatives used in live campaigns
• Experience working specifically with DTC ecommerce brands

Benefits

• Competitive salary based on experience
• Fully remote position with flexible working hours
• Paid time off
• Opportunity to work alongside a senior international team
• Team retreats and workations
• Exposure to leading AI creative workflows and large-scale performance marketing campaigns

About the Company

Paired is an overseas staffing agency that connects top talent to remote opportunities with employers in the U.S. and beyond. Our client is one of the world’s fastest-growing Google Ads agencies, managing nine figures in annual ad spend for over 180 direct-to-consumer (DTC) ecommerce brands.