Analista de CRM Pleno | Especialista em Engajamento e Ciclo de Vida | (Remoto)

Responsibilities

• Map user journeys and manage automated journeys in the Ton portfolio usage lifecycle
• End-to-end management of CRM campaigns across Email, Push, SMS, and WhatsApp
• Segment the customer base to ensure personalized communication
• Structure A/B tests for continuous improvement of communication flows
• Analyze Growth funnel metrics such as Conversion, Churn, and LTV
• Partner with CRM Backoffice (Analytics, Channels, Data) and Product teams to translate data into actionable strategies

Requirements

• Experience in CRM, creating relationship flows and managing campaign execution
• Proficiency in Salesforce Marketing Cloud and/or Amplitude
• Data-oriented profile for base manipulation and insight extraction
• Knowledge of experimentation methodologies (A/B tests, control groups)
• Ability to use AI for work optimization

Preferred Qualifications

• Basic to intermediate knowledge of SQL
• Previous experience in fintechs, payment methods, or financial services
• Proven professional cases with business results
• Ability to perform market benchmarking and competitive analysis

Benefits

• Fixed salary and variable compensation package (PLR, ILP, or Commission)
• Health and Dental insurance
• Meal and Food vouchers
• Home office allowance
• Life insurance
• Education benefit via internal platform

About the Company

Stone is a technology and financial services company focused on the Brazilian entrepreneur, aiming to transform the payments industry through a customer-centric approach.