Analista de Growth Sr

About the Company

Stone is a technology and financial services company focused on the customer. We are the largest independent payment methods company in Brazil, aiming to transform the payment industry and serve Brazilian entrepreneurs.

Responsibilities

• Map and diagnose the customer journey end-to-end to identify bottlenecks and optimization opportunities
• Manage the experimentation cycle by formulating hypotheses and managing A/B test execution and analysis
• Develop dashboards and performance reports to monitor CRM KPIs and business metrics
• Increase engagement and optimize the customer lifecycle (activation and profitability)
• Improve funnel conversion rates and work directly on retention and churn reduction
• Validate high-impact tests to integrate winning approaches into CRM and product strategies

Requirements

• Analytical, data-driven, and investigative profile
• Proficiency in SQL to extract insights and propose optimizations
• Mastery of experimentation methodologies (A/B testing, statistical significance, hypothesis formulation)
• Holistic vision of product and data intelligence

Preferred Qualifications

• Previous experience in the acquiring or payment methods sector
• Knowledge of merchant customer behavior (B2B or B2B2C)