Assistant Manager - Marketing

Responsibilities

• Design and execute multi-channel lead generation campaigns to drive qualified deal flow
• Build and manage cold outreach sequences via email and LinkedIn
• Own day-to-day management of HubSpot, including workflows and list segmentation
• Write and edit blog content, thought leadership, and market commentary
• Manage on-page and technical SEO and digital PR outreach
• Build in-house AI tools and automation pipelines using LLM platforms like Claude and ChatGPT
• Plan and optimize Google Ads and other performance marketing campaigns
• Track and report on marketing performance using GA4 and HubSpot
• Manage organic social media presence on LinkedIn and X/Twitter
• Coordinate partner operations including lead distribution and follow-up

Requirements

• 4-6 years of progressive B2B marketing experience
• Proven hands-on experience with HubSpot or similar CRM/automation platforms
• Demonstrated success in lead generation and cold outreach
• Strong SEO fundamentals and familiarity with AEO/GEO/LLM optimization
• Experience managing Google Ads and performance marketing budgets
• Excellent written communication skills with a content portfolio
• Hands-on experience building AI-assisted workflows
• Analytical mindset comfortable with campaign data and reporting
• Bachelor's degree in Marketing, Communications, Business, or related field

Preferred Qualifications

• Prior experience in M&A, investment banking, PE/VC, or business brokerage marketing
• Familiarity with Semrush, Ahrefs, and LinkedIn Sales Navigator
• Experience creating marketing collateral for technical or advisory audiences
• Experience building internal AI tools or custom agents with Claude Code or custom GPTs

About the Company

FE International is an award-winning global M&A advisor of SaaS, e-commerce, and content businesses. Founded in 2010, FE is known for its extensive network of pre-qualified international investors and serves clients worldwide.