Associate Director of Events

Responsibilities

• Own the long-term vision and strategy for the prenatal event marketing function, including national conferences and regional programs
• Develop annual event marketing strategies and investment plans based on business impact
• Drive revenue growth by managing the function's contribution to pipeline generation and customer acquisition
• Establish KPIs and performance frameworks tied to ROI and business impact
• Lead and develop a team of full-time members, contractors, and agencies
• Build scalable operating models and standardized procedures for consistent execution
• Partner with Sales, Product Marketing, and Medical Affairs to align with go-to-market objectives
• Ensure exceptional, differentiated event experiences that strengthen brand impact

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 8–10+ years of experience in event marketing or field marketing within the healthcare space
• Experience managing significant event marketing budgets and portfolio investment decisions
• Proven track record of establishing KPIs and ROI frameworks
• Experience managing national conferences, regional events, and experiential activations
• Strong analytical skills and business acumen
• Ability to influence executive stakeholders and drive cross-functional decision-making
• Experience in healthcare, diagnostics, biotech, medtech, or life sciences strongly preferred

About the Company

BillionToOne is a next-generation molecular diagnostics company on a mission to make powerful, accurate diagnostic tests accessible to everyone. Using revolutionary QCT molecular counting technology, the company provides life-changing diagnostics in prenatal and cancer care.