Associate, Marketing Analytics

Responsibilities

• Partner with the B2B Marketing team, Commercial team and Unpaid media team (Social, content & PR) to identify opportunities for marketing improvement and new promotional strategies.
• Develop a multi-touch attribution model (e.g., first touch, last touch) for leads originating from multiple sources.
• Develop compelling presentations for senior audiences, presenting data-driven insights with a clear storyline.
• Demonstrate the ability to communicate complex analyses and marketing recommendations to varied audiences, including leadership.
• Work on strategic initiatives to enhance Property Finder's marketing efforts and value proposition.
• End-to-end ownership of workstreams to deliver data-driven business insights across marketing strategies and initiatives.
• Run complex and detailed analyses to identify areas of improvement in marketing efficiency and ROI.
• Measure and track business/marketing metrics to assess the health and success of various campaigns and initiatives.
• Collaborate across teams, including marketing, sales, and product, to align strategies and goals.
• Provide actionable insights on customer behavior and marketing campaign performance to drive informed decision-making

Requirements

• 3+ years in Business Analytics within a reputable tech company or top-tier management consulting firm
• Exposure to Marketing, and Growth departments
• Collaboration skills to work effectively with different functions and drive insights into actions
• Excellent problem-solving and analytical skills, with the ability to structure ambiguous problem statements and derive actionable insights.
• Clear, transparent, and fluent communication in English, with the ability to drive consensus and influence decisions.
• Strong proficiency in SQL, with the ability to write complex and efficient queries independently.
• Experience working with Tableau or similar data visualization tools (Tableau certification is a plus).
• Experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, WebEngage) and familiarity with platforms like Salesforce and BigQuery.
• Proficiency in Python, particularly for data manipulation, statistical analysis, and creating predictive models for marketing optimization.
• Experience in Marketing Mix Modeling (MMM), including building, analyzing, and interpreting MMM models, is highly preferred

Preferred Qualifications

• Demonstrated success in understanding end-to-end analytics
• Consistent high performance and achievements throughout education and career
• Curious, proactive, practical, and solution-oriented with a "Get it done!" attitude
• Ability to work in a fast-paced environment
• Demonstrated extreme ownership

Benefits

About the Company