B2B Marketing Lead

Responsibilities

• Design and execute lifecycle marketing campaigns for healthcare providers, clinics, and enterprise prospects
• Own the go-to-market strategy for new B2B products or enterprise offerings
• Develop funnel strategies from awareness through onboarding to drive HCP activation and retention
• Translate complex microbiome science into compelling B2B messaging, webinars, and white papers
• Run targeted B2B campaigns on platforms like Meta, LinkedIn, and Google
• Collaborate with sales, partnerships, and operations teams to nurture pipeline
• Manage agency or contractor relationships as needed

Requirements

• 4+ years in B2B marketing, preferably in healthtech, lab testing, or clinical diagnostics
• Experience working with functional medicine, integrative MDs, or longevity clinics
• Ability to distill complex scientific topics into digestible narratives for healthcare professionals
• Strong understanding of the B2B2C dynamic
• Marketing analytics mindset with experience optimizing for ROI
• Strong written communication and collaboration skills

Preferred Qualifications

• Registered Dietitian or clinical background in nutrition or functional medicine
• Experience with CRMs like Zoho or HubSpot, Klaviyo, or SendGrid
• Experience in a fast-paced Series A-B stage startup
• Familiarity with HCP marketplace platforms like Fullscript or Rupa Health

About the Company

Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. The client is a fast-growing precision health company transforming how people understand and improve their health through advanced microbiome science.