Brand & Community (Dubai-based, Contractor)

Responsibilities

• Identify and build relationships with key opinion leaders to represent The League’s ethos within Dubai’s elite and aspirational social circuits.
• Map and grow the community authentically across social circuits such as art, entrepreneurship, F&B, tech, luxury, and media.
• Plan and execute exclusive, culturally-relevant offline events, from intimate mixers to high-profile gatherings.
• Collaborate with premium venues, hospitality partners, and cultural gatekeepers to deliver exceptional experiences.
• Provide deep cultural insight into relationships, dating norms, and professional segments specific to Dubai.
• Act as the local brand voice, ensuring all activities are culturally resonant and respectful.
• Activate community advocates and collaborate with local influencers and content creators.
• Drive in-app product adoption and improve community engagement and retention through high-touch strategies.
• Capture and share local market insights to influence product and communication strategy.

Requirements

• Deeply embedded within Dubai’s cultural and professional scenes such as DIFC, Alserkal Avenue, luxury events, and crypto meetups.
• Proven experience with luxury, lifestyle, or premium community brands.
• Demonstrated track record in planning and executing offline events that prioritize community and quality.
• Strong understanding of regional cultural sensitivities, especially regarding dating and gender.
• Strategic, organized, and a strong relationship-builder.
• Fluent in English; Arabic proficiency is a significant plus.

Preferred Qualifications

• Experience in partnership with premium venues and hospitality brands.
• Prior work with influencer or micro-influencer activations.
• Event management background in lifestyle, tech, or luxury segments.

Benefits

• 14 (Paid Leave)

About the Company

Match Group creates some of the world’s leading dating products, including Tinder, Hinge, and OkCupid. With millions of active users globally, Match Group is committed to helping people forge meaningful connections. This role is a key part of the launch and growth of The League in Dubai, aimed at cultivating an exclusive, active, and engaged community of high-intent singles and professionals.