Brand Content Planning Manager

About the Company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future.

Responsibilities

• Own the weekly content calendar for the brand's official channels, identifying trending topics and briefing scripts/copy.
• Maintain consistent tone of voice, visual direction, and messaging across official accounts to reinforce brand identity.
• Lead planning and logistics for offline activations, such as Token2049 side-events and booth activations.
• Work closely with product, engineering, and creators to translate technical features into engaging content plans.

Requirements

• Full professional fluency in English and Mandarin with strong Chinese copywriting skills.
• Experience in content strategy, editorial planning, or brand management (fintech, tech, or agency background preferred).
• Strong project management skills to handle weekly content cadences and offline event logistics.
• Solid understanding of crypto, DeFi, self-custody wallets, and Web3 culture.

Benefits

• Work in a truly global organization with international teams and a flat structure.
• Fully remote work with flexible working hours.
• Excellent learning and career development opportunities.
• Competitive salary and benefits.