Brand Director

About the Company

Tactacam is a leading innovator in outdoor and action camera technology, dedicated to providing high-quality products that enhance the outdoor experience. With over 1,000,000 active customers, we continue to push the boundaries of technology, design, and functionality.

Responsibilities

• Own Defend’s brand strategy, positioning, and long-term narrative
• Define campaign strategies, audiences, and success metrics across DTC, retail, B2B, and partnerships
• Lead GTM strategy for new product and feature launches
• Partner with the Creative Director to shape creative direction and storytelling
• Act as the internal voice of the customer across Product, CX, Sales, and Leadership
• Own brand health metrics including awareness, consideration, and preference

Requirements

• 7+ years of experience in brand management, marketing strategy, or product marketing
• Proven track record owning and growing a brand
• Deep understanding of brand positioning, customer insight, and messaging frameworks
• Experience in security, construction, ag, outdoor, or B2B-adjacent categories
• Background in DTC and retail brands
• Experience with subscription or hardware-enabled products
• Experience launching new products or defining new categories

Benefits

• Medical, Dental, and Vision coverage
• 401k plan
• Paid Time Off (PTO)
• Disability Insurance
• Life Insurance