Brand Marketing Manager II

Responsibilities

• Design and execute impactful, content-first brand campaigns across social, digital, in-app, PR, partnerships, experiential, and influencer channels
• Craft exceptional brand positioning, creative briefs, and marketing plans
• Own the campaign lifecycle from original ideation through execution and post-launch optimization
• Integrate AI tools and workflows into the creative development process to scale content production
• Manage external agencies, creators, and internal leadership while navigating legal and compliance requirements
• Support full-funnel creator and influencer marketing strategies

Requirements

• 6–9 years of experience in brand marketing, social media strategy, branded content, or influencer management
• Proven track record of executing multi-channel, social-first integrated campaigns
• Deep understanding of internet culture, social trends, and community building
• Strong cross-functional collaboration skills with creative, legal, and compliance teams
• Proficiency in applying generative AI tools across workflows
• Analytical ability to apply data and insights to inform strategy and measure performance

Benefits

• Competitive salary and stock options
• Comprehensive benefits package for you and your family
• Flexible work location, hours, and paid time off
• 401(k) matching
• Monthly Acorns account contribution & GoHenry account for your family
• Mindfulness and Financial Wellness resources
• Career development and leadership programs

About the Company

Acorns is a financial wellness app that helps everyday people and families save and invest money for the long term. Since 2014, Acorns has grown into a global company with multiple life-stage products serving the needs of kids, teens, adults, and parents.