Brand Strategist

Responsibilities

• Lead discovery and strategic diagnosis for financial services clients
• Analyze category dynamics, competitors, market perceptions, and audience expectations
• Define or refine positioning, narrative, and differentiation
• Develop messaging architectures that balance sophistication, credibility, and clarity
• Shape website structure and content logic based on user intent and business priorities
• Translate strategic insight into actionable guidance for design and digital teams
• Contribute to client workshops, strategic presentations, and recommendation decks

Requirements

• Minimum of 6+ years of professional design experience
• Experience in brand strategy, positioning, or consulting for financial services, fintech, or complex B2B categories
• Ability to work across strategy, narrative, and digital structure
• Strong presentation and workshop skills
• B2 level English language proficiency or higher

About the Company

Sora Union is a globally distributed professional services company specializing in Design, Software Engineering, and QA. We provide services to global companies and start-ups across various industries, sourcing talent from communities impacted by conflict or climate change.