Chief Marketing & Commerce Officer

Responsibilities

• Own the company’s marketing strategy, including brand positioning, customer acquisition, and retention
• Lead development of integrated campaigns across digital, retail, and wholesale channels
• Own performance and growth of all direct-to-consumer channels, including eCommerce, drive-thru, and in-store kiosks
• Establish and track KPIs including revenue, conversion rate, average order value, retention and customer lifetime value
• Oversee paid and organic acquisition channels, including digital advertising, SEO, and partnerships
• Lead CRM and lifecycle marketing strategy across email, SMS, and loyalty programs
• Oversee the performance and optimization of the eCommerce platform
• Ensure alignment between digital and in-store experiences
• Oversee the marketing and commerce tech stack, including CRM, eCommerce platforms, and analytics tools
• Build and lead a high-performing team across marketing, CRM, eCommerce, and analytics

Requirements

• 10+ years of experience across marketing, eCommerce, or digital commerce
• 5+ years in a senior leadership role owning revenue or marketing performance
• Proven success driving growth in a direct-to-consumer or omnichannel environment
• Experience leading both marketing and commerce functions or closely integrated teams
• Strong analytical mindset with ability to translate data into action
• Experience working cross-functionally with operations, technology, and finance
• Strong executive communication and leadership presence

Preferred Qualifications

• Experience in retail, cannabis, CPG, or other regulated industries
• Familiarity with CRM and marketing platforms such as Klaviyo, Salesforce Marketing Cloud, HubSpot, or Braze
• Experience with eCommerce platforms such as Shopify, Salesforce Commerce Cloud, or similar
• Experience with project management tools such as Asana
• Experience with digital merchandising and product discovery tools
• Background in omnichannel environments that combine digital and physical retail
• MBA or advanced degree is a plus

About the Company

Terrabis is a leading privately held cannabis company with a bold growth strategy. Operating across both wholesale and retail channels, we are committed to delivering exceptional customer experiences while expanding access to cannabis through innovation, technology, and operational excellence.