Chief Marketing Officer

About the Company

Sparteo is an independent suite of AI-powered advertising technologies built on sustainable, sovereign infrastructure. Since 2018, we’ve been reshaping programmatic advertising to make it faster, more transparent, and more profitable by building the most direct path between publishers and advertisers.

Responsibilities

• Define and operationalize Sparteo's brand strategy across all markets
• Design the US brand entry strategy, including positioning and messaging
• Partner with Product and Sales to translate technical capabilities into go-to-market narratives
• Own the competitive intelligence framework and product launch messaging
• Design and execute a full-funnel growth marketing strategy with clear KPIs
• Own the marketing tech stack, including CRM integration and attribution
• Build, recruit, and lead the marketing team remotely
• Define team operating models, OKRs, and budget allocation

Requirements

• 15+ years of marketing experience
• 5+ years in a senior leadership role (VP or above)
• Full professional fluency in French and English
• Proven track record of building a marketing function in a scale-up
• Experience owning both brand strategy and performance marketing
• Strong commercial acumen regarding pipeline and enterprise sales dynamics

Preferred Qualifications

• Deep AdTech and programmatic knowledge (SSP, DSP, header bidding)
• Experience with the US AdTech or media ecosystem
• Experience launching brands in new geographies without local teams
• Exposure to multi-entity group marketing or holding structures
• Experience working with product-led or engineering-led organizations
• Strategic thinker with an AI-native approach to business complexity

Benefits

• Dynamic remote culture
• Close-knit, collaborative team
• Regular social events and company gatherings
• Robust career development and training programs
• Comprehensive health and pension plans
• Swile meal card