Copywriter & Funnel Specialist

Responsibilities

• Write and optimise emails, landing pages, sales pages, and checkout flows.
• Build and manage conversion funnels end-to-end in Systeme.io.
• Set up and manage automations in Systeme.io, ManyChat, and Zapier (lead capture, nurture, sales).
• Continuously test and refine funnel performance (A/B testing headlines, CTAs, email sequences).
• Develop and optimise lead-gen flows (e.g. Instagram → ManyChat → Free Training → Offer).
• Collaborate with Content Manager to ensure messaging is consistent across socials, funnels, and email.
• Monitor funnel analytics and implement improvements to increase conversion rates.
• Write ad copy variations to support paid ads campaigns.

Requirements

• Proven track record in info-product / course business marketing with case studies and results.
• Expert-level direct-response copywriting skills (sales pages, email sequences, nurture funnels).
• Tech-savvy and able to set up, edit, and optimise automations in Systeme.io, ManyChat, Zapier.
• Data-driven approach to analysing funnel stats and optimisation.
• Organised and proactive; able to own projects from start to finish independently.
• Strong portfolio focussed on conversion (not just content or branding).

Benefits

• Competitive salary with growth opportunities.
• Flexible work setup: remote (Philippines/anywhere) or Dubai-based hybrid.
• Attractive performance bonus: results-based commission directly tied to revenue performance.
• A dynamic workplace valuing creativity, efficiency, and collaboration.

About the Company

BNB IN DUBAI is a fast-growing membership-based community supporting Airbnb hosts and rental entrepreneurs to scale their businesses. Founded by an entrepreneur who managed 75 apartments in under two years, BNB IN DUBAI provides courses, mentorship, and automated learning systems to help others achieve similar success.