Copywriting Coordinator

Responsibilities

• Lead and develop the Inhouse copywriting team, acting in both management and technical direction
• Translate strategic narratives into clear, consistent, and effective texts
• Create, evolve, and ensure the application of tone of voice guidelines, narrative frameworks, and writing quality standards
• Review and approve texts for campaigns, institutional content, product materials, social media, CRM, and events
• Work integrated with Branding, Product Marketing, Events, Growth, and Trade Marketing
• Ensure verbal consistency across channels, brands, and formats
• Use data and performance feedback to improve narratives
• Incorporate generative AI into the writing workflow to gain speed and scale

Requirements

• Solid experience in copywriting or strategic content
• Previous experience leading people or acting as a technical leader
• Mastery of multi-format writing (campaigns, institutional, product, social, CRM)
• Ability to structure frameworks, guidelines, and writing processes
• Experience in complex, high-growth, or multi-brand environments
• Fluency in Portuguese

Preferred Qualifications

• Advanced English
• Experience in technology companies
• Background in performance or metrics-oriented copywriting
• Experience in Inhouse or internal agencies
• Consistent use of generative AI in the creative process
• Portfolio demonstrating strategic vision and narrative clarity

Benefits

• Meal and/or food allowance
• Health and dental insurance
• Transportation voucher
• Extended maternity and paternity leave
• Childcare assistance
• Wellhub and Zenklub partnerships
• Education incentives
• Airfare discounts
• Pet health insurance partnership
• Access to Arco educational materials for children of employees
• MBA and Postgraduate partnerships

About the Company

Arco is made of people who transform education. We believe in a diverse and inclusive environment where everyone has the chance to reach their maximum potential.