Creative Ad Strategist

About the Company

Electrify is a dynamic digital media company that invests in and scales creators with an established YouTube presence. The Rundown, one of our leading channels, is the world’s largest AI community, informing millions of people daily about the AI landscape through newsletters, social media, and AI University.

Responsibilities

• Research and analyze performance data from Meta Ads Manager and competitors to identify winning patterns and hooks
• Ideate, write, and script ads including talking-head, UGC, and text-over-video formats
• Produce ad creative end-to-end by cutting clips, layering captions, and adding music
• Build AI-powered creative workflows using tools for voiceovers, ideation, and scriptwriting
• Own campaign creative across Meta, Google (YouTube, Search), X/Twitter, and newsletter placements

Requirements

• Proven copywriting and scriptwriting experience with a track record of performance
• Data fluency and comfort analyzing metrics to drive creative decisions
• Hands-on production skills and comfort with basic video editing software
• AI-native approach with daily use of AI tools for creative workflows
• Strong creative taste and ability to deconstruct successful advertising hooks

Benefits

• Competitive base plus performance compensation
• Fully remote work environment
• Flexible working hours
• Opportunity to work with a global team at the forefront of AI and media