Creative Director - Brand Video Content

Responsibilities

• Creative & Editorial Direction:

  • Lead the creative development of branded video content—from concept and scripting to visual execution.
  • Define editorial themes, narrative frameworks, and creative treatments across short, mid, and longform video formats.
  • Ensure alignment between messaging, tone, and brand visual identity across all outputs.

• Cross-Functional Collaboration:

  • Partner with writers, designers, and motion teams to bring ideas to life with clarity and flair.
  • Collaborate with producers, product marketing, comms, and regional teams to ensure strategic and cultural relevance.
  • Work with external production partners, creators, and agencies to scale execution globally.

• Innovation & Creative Growth:

  • Champion new storytelling formats and platform-first thinking.
  • Explore the integration of 3D motion, AI-driven content workflows, and emerging creative tools.
  • Continuously refine the creative process to balance velocity, quality, and strategic impact.

• Team Leadership & Quality Control:

  • Work with a lean team of writers and creatives working across formats.
  • Maintain high standards of storytelling, design, and brand expression across every content tier.
  • Guide the development of scripts, storyboards, treatments, and post-production outputs.

Requirements

• 10+ years in creative or content leadership roles—across brand storytelling, editorial, or digital video.
• Strong writing or content strategy background, with a sharp eye for narrative structure and messaging.
• Proven experience in leading creative teams and overseeing high-quality, multi-format content.
• Confident working across both verbal and visual creative development—from first idea to final edit.
• Comfortable collaborating with production, editorial, and motion design functions.
• Experience in crypto, fintech, or other technically complex sectors is a plus.
• Familiarity with 3D/motion and AI-enhanced storytelling workflows is highly desirable.

Benefits

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (may vary depending on the business team)

About the Company

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. Trusted by over 280 million people in 100+ countries, Binance delivers industry-leading security, transparency, trading engine speed, deep liquidity, and a powerful portfolio of digital-asset products. Offerings include trading, finance, education, research, payments, institutional services, Web3 features, and more. Binance is committed to advancing the freedom of money and improving global financial access.

Binance is an equal opportunity employer, committed to diversity and inclusion.