Creative Strategist

Responsibilities

• Develop innovative gaming marketing strategies integrating talent, media, and in-game opportunities for global brands
• Translate client briefs into impactful campaign proposals in collaboration with Dubai Media Group
• Create strategic responses to RFPs using 1st and 3rd party audience insights tools
• Conceptualize gaming activations including live streaming, VoD, social amplification, events, and in-game integrations
• Develop media strategies that leverage the gaming ecosystem to deliver against client objectives
• Present to senior stakeholders, marketing executives, and at industry showcases
• Monitor campaign performance and optimize strategies based on benchmarks

Requirements

• Deep understanding of gaming ecosystem and market trends
• Experience developing media strategies for gaming campaigns
• Proficiency with 1st and 3rd party insights tools
• Experience conceptualizing gaming activations: live streaming, VoD, social, events, in-game
• Comfortable presenting to senior stakeholders and executives
• Fluent in Arabic and English
• Knowledge of UAE and MENA gaming/media landscape

About the Company

Livewire is on track to become the world's largest platform for in-game and around-the-game advertising solutions, enabling brands to connect with over 3 billion players globally through seamless integrations inside games, around games, and through immersive experiences.