Creative Strategist

Responsibilities

• Create high-performing creative concepts across video, UGC, AI video, and static formats
• Write compelling hooks and scripts designed to drive revenue
• Develop new creative angles by researching market trends and competitor strategies
• Analyze creative performance data and consumer behavior to adapt winning ideas
• Study customer psychology and emotional drivers to improve creative systems
• Collaborate closely with editors, creators, and the broader creative team

Requirements

• Proven experience in the DTC/e-commerce sector
• Deep understanding of direct-response marketing and performance creative
• Strong knowledge of customer psychology and emotional selling techniques
• Ability to analyze winning ads and translate data into actionable concepts
• Experience targeting older female demographics (ages 40–70) is a significant plus
• Self-driven professional capable of working independently in a remote environment

Preferred Qualifications

• Understanding of household, home-cleaning, or luxury home comfort positioning
• Experience with sensory-driven product marketing
• Ability to combine emerging trends with established psychological triggers

Benefits

• Fully remote work environment
• Flexible working hours
• Strong compensation structure with performance-based bonuses
• High level of autonomy and professional growth opportunities within a scaling brand

About the Company

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent. We connect ambitious professionals with remarkable companies worldwide, creating fulfilling opportunities in fast-growing industries.