CRM and Lifecycle Manager

Responsibilities

• Lead the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs
• Manage audience segmentation, campaign deployment, tracking, reporting, and performance analysis
• Drive customer engagement, retention, repeat purchases, and marketing-attributed revenue
• Support the ongoing management and growth of the loyalty program
• Partner with the Retail Marketing Manager to ensure communications are properly segmented, tracked, tested, and deployed
• Collaborate cross-functionally with Marketing, Retail Operations, Digital IT, and Analytics to ensure communications are targeted, measurable, and compliant

About the Company

TerrAscend is a trailblazer in the cannabis industry, focusing on cultivating top-tier flower, supporting patients with trusted therapies, and crafting premium products for adult use.