CRM & Lifecycle Marketing Specialist

Responsibilities

• Build and manage lifecycle journeys for onboarding, activation, retention, and reactivation
• Manage email communications: templates, routing, deliverability, and compliance
• Own segmentation logic using KYC level, activity status, product usage, user tiers, and behavior triggers
• Design and optimize automated workflows to drive engagement
• Develop reactivation and churn reduction strategies and churn calculation frameworks
• Define channel hierarchy across email, push, SMS, WhatsApp, Telegram, and in-app messaging
• Maintain CRM hygiene: sender reputation, anti-spam controls, and template QA
• Create and run A/B tests for messaging, timing, content, and delivery
• Ensure accurate event tracking and CRM data mapping with Product and Data teams
• Produce weekly CRM campaigns aligned with product updates, promotions, and activations
• Report on lifecycle metrics: activation, retention, churn, and campaign performance
• Collaborate with Growth to support acquisition cohorts and funnels

Requirements

• 3-6 years
• CleverTap
• Lifecycle marketing
• Segmentation
• Email deliverability
• Reactivation campaigns
• Event tracking
• A/B testing
• Excellent writing
• Independent operator

Preferred Qualifications

• Experience in fintech or crypto products
• Familiarity with mobile attribution and event-based tracking
• Background in high-frequency digital products (gaming, trading)
• Experience managing multi-channel messaging including WhatsApp and Telegram
• Strong analytical skills for funnel and cohort analysis

Benefits

• Remote-first flexibility for UAE-based hires
• Choice of payment in AED or cryptocurrency
• Competitive compensation and performance-based incentives
• Collaborative, high-impact startup environment
• Opportunity to work with experienced leaders across product, growth, and operations

About the Company

Freedx is a newly established cryptocurrency exchange focused on secure, scalable, and transparent digital asset trading. Built by experienced professionals from crypto, finance, and technology, Freedx aims to be a trusted global exchange empowering users to manage digital assets confidently. The company operates within the UAE (Dubai-based operations) and is expanding its regional team. Freedx prioritizes security, innovation, and user-centric design while offering a fast-paced environment for growth and impact.