Social Media Lead (Organic)

Responsibilities

• Own the organic social strategy and channel identity: content pillars, tone, narrative, and what "premium but warm" looks like.
• Build the editorial calendar tied to launches, seasonal moments, and day-to-day brand building.
• Establish JOUD’s social standards: what we post, what we never post, and why.
• Write/lead briefs for reels, stories, and carousels (hooks, scripts, storyboards, shot lists).
• Raise the bar on creative taste: pacing, visuals, copy, and cultural fluency.
• Set the tone for community management: warm, respectful, fast, and genuinely helpful.
• Ensure the account ecosystem is set up properly: access, ownership, roles/permissions, and day-to-day reliability.
• Lead and coach a Social Media Executive (publishing + community ops).

Requirements

• Strong organic social leadership for a premium brand (hospitality/retail/lifestyle preferred).
• Excellent Arabic writing + tone, and strong English (Arabic is mandatory).
• Strong creative judgment (you can spot what’s "off" instantly and fix it).
• Hands-on experience with Business Suite/Ads Manager, access management, and running paid social campaigns (awareness → retargeting → conversion where applicable).
• UAE cultural fluency (authentic vs cringe instincts).

Preferred Qualifications

• Experience with social media analytics tools.
• Background in hospitality or retail branding.
• Familiarity with content management systems.

Benefits

• null

About the Company

Joud Coffee was founded in 2015 with the mission of introducing specialty coffee to Abu Dhabi. After opening our first cafe in the Al Bateen, we have expanded to neighborhoods across the city where each location offers a uniquely designed space for our community to gather and experience our delicious food, pastry, and coffee offerings.