CRM & Lifecycle Marketing Specialist

Responsibilities

• Build and manage lifecycle journeys for onboarding, activation, retention, and reactivation
• Own email communications including templates, routing, deliverability, and compliance
• Develop segmentation logic using KYC level, activity status, product usage, and behavioral triggers
• Create automated workflows and reactivation strategies with churn calculation frameworks
• Define channel hierarchy across email, push, SMS, WhatsApp, Telegram, and in-app messaging
• Manage CRM hygiene including sender reputation, anti-spam controls, and template QA
• Build A/B tests to optimize messaging, timing, content, and delivery
• Collaborate with Product and Data teams on event tracking and CRM data mapping
• Produce weekly campaigns aligned with product updates, promotions, and marketing activations
• Report on lifecycle metrics including activation, retention, churn, and campaign performance

Requirements

• 3-6 years of experience in CRM, lifecycle, or retention marketing
• Strong experience with CleverTap or similar CRM and marketing automation platforms
• Full understanding of lifecycle logic including onboarding sequences and behavior-based triggers
• Background in segmentation, funnel analysis, and user cohorts
• Ability to manage email systems including deliverability, anti-spam, and template quality
• Hands-on experience with reactivation campaigns and churn analysis
• Knowledge of mobile attribution and event-based tracking
• Excellent written communication and attention to detail
• Ability to operate independently with ownership over CRM end-to-end
• Experience in fintech, crypto, gaming, or high-frequency digital products preferred

Benefits

• Remote-first flexibility and ownership over a core growth channel
• Flexible payment options in traditional currency or cryptocurrency
• High-impact environment where work directly improves user retention and engagement
• Collaboration with experienced leaders across product, growth, and operations
• Competitive compensation and performance-based incentives

About the Company

Freedx is a newly established cryptocurrency exchange delivering a seamless, secure, and innovative trading experience. Built by seasoned professionals from crypto, finance, and technology, the company is united by a passion for shaping the future of digital finance with security, transparency, and scalability at its core.