CRM & Lifecycle Operator

About the Company

Ludicrum is redefining iGaming, blending creativity with technology to deliver world-class gaming experiences. Our vision is to create ultra-intuitive and engaging platforms to fuel growth through strategic partnerships and market expansion.

Responsibilities

• Build, launch, and optimize CRM campaigns across the entire player lifecycle
• Execute targeted campaigns across Email, Push, Browser, WhatsApp, and Telegram
• Create dynamic player segments and personalized customer journeys
• Configure, test, and validate bonuses, automations, and triggered campaigns
• Monitor campaign performance and optimize based on key KPIs
• Design and run A/B tests to improve engagement and retention
• Collaborate with Product, Data, Content, and Communications teams
• Identify opportunities to automate processes and improve CRM efficiency
• Maintain CRM platform integrity and support best practices

Requirements

• 2+ years of CRM, Lifecycle Marketing, or Retention Marketing experience within the iGaming industry
• Hands-on experience working with CRM platforms and campaign automation tools
• Familiarity with player bonuses, promotions, responsible gaming, and regulatory requirements
• Strong understanding of customer lifecycle management
• Experience with customer segmentation, behavioural targeting, and personalization strategies
• Analytical mindset with the ability to interpret campaign performance
• Excellent communication skills and fluency in English
• Strong attention to detail and proactive problem-solving approach

Preferred Qualifications

• Experience with FastTrack CRM
• Experience building automated customer journeys and lifecycle campaigns
• Passion for testing, experimentation, and continuous improvement

Benefits

• Flexible and Remote Working
• Equipment provided (laptop, headphones, mouse)
• Career growth and training opportunities
• Performance recognition and quarterly reviews
• Health and fitness reimbursements
• Self-development budget for online courses
• Extra paid annual leave (22 days + 1 day per year of employment)
• Birthday off after one year of employment