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CRM MarTech Manager

Crypto.com

Posted 3 weeks ago

Employment Type

Full Time

Location

Dubai

Requirements

CDP Experience, SQL Skills, Growth Team Collaboration, Data Analysis, Customer Segmentation, Personalization

Required Skills

CDP CRM SQL Data Analysis Customer Segmentation Personalization APIs Data Pipelines

Job Description

Responsibilities

  • Lead the MarTech function for predictions, owning the roadmap for tools such as CDP, engagement platform, analytics, experimentation, and data pipelines.
  • Configure and manage CDP connections (e.g. data warehouse, analytics, ad platforms, engagement tools), ensuring high data quality and reliability.
  • Analyse customer behaviour and transaction data to identify key segments, triggers, and opportunities for personalisation and upsell.
  • Build and maintain audience definitions and segments in the CDP for acquisition, retention, and experimentation use cases.
  • Define tracking plans and event taxonomies that capture critical customer behaviours across products and platforms
  • Partner with Data to define metrics and dashboards that measure the impact of CRM initiatives.
  • Write API requirements and payload specifications for MarTech integrations.
  • Use templating/ scripting to enable dynamic content and complex personalisation logic in CRM campaigns.
  • Maintain up‑to‑date documentation (PRDs, specs, tracking plans, data flows) for all CRM initiatives.
  • Collaborate with Growth, Product, and Engineering stakeholders to define lifecycle strategies that enhance customer experience, activation, and retention across prediction markets.
  • Translate commercial objectives into clear lifecycle goals, test plans, and KPIs.

Requirements

  • 5+ years of hands-on experience managing Customer Data Platforms (CDP) and CRM tools in a high‑growth environment.
  • Proven track record using CDP to drive measurable improvements in retention, engagement, and LTV.
  • Experience working with growth and product teams on experimentation, funnel optimisation, and lifecycle programs.
  • Strong SQL skills, with the ability to query large and complex datasets, build audience definitions, and self‑serve analysis.
  • Strong understanding of sporting events, and options-trading

About the Company

Crypto.com is a global cryptocurrency and blockchain technology company that provides a range of financial services, including crypto trading, payments, and digital wallets. The company is committed to innovation and has a strong presence in the Middle East, with a focus on delivering secure and user-friendly solutions for cryptocurrency enthusiasts and professionals.

How to Apply

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