CRM Specialist

Responsibilities

• Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook
• Manage the promo calendar, including bonuses, free bets, tournaments, and gamification
• Drive player activation, retention, and reactivation
• Build customer segments based on behavioural and transactional data
• Run A/B tests to improve engagement, conversion, and retention
• Track CRM performance and key metrics such as GGR, retention, and ARPU
• Work with CRM automation tools such as Optimove, Smartico, or Customer.io
• Collaborate with Product teams on new GEO launches and product updates
• Suggest improvements for CRM systems and processes
• Take ownership of CRM processes and help them scale

Requirements

• 2+ years of experience as a CRM Manager in iGaming
• Experience launching CRM campaigns across onboarding, retention, and reactivation
• Good understanding of CRM and business metrics such as NGR, Active Days, Churn Rate, and ARPU
• Experience with CRM platforms and analytics tools such as Tableau
• Knowledge of behavioural, value-based, and lifecycle segmentation
• Experience working with Product, Marketing, and Analytics teams
• Upper-Intermediate English

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym, dental, psychological services)
• Performance-Driven Rewards
• Dynamic Work Environment