Data Analyst - Contractor

Responsibilities

• Gather, clean, and interpret large volumes of data across web, campaign, and product analytics
• Develop dashboards and reports using Power BI, GA4, and Looker Studio
• Work closely with stakeholders to identify performance trends and opportunities across digital platforms
• Implement and manage Google Tag Manager (GTM) and DataLayer structures to ensure robust data collection
• Collaborate with strategy, design, and tech teams to measure the effectiveness of digital experiences
• Translate complex datasets into clear and actionable insights for internal and external stakeholders
• Continuously improve tracking accuracy, analytics workflows, and campaign tagging processes

Requirements

• 2–4 years of experience in a data analyst or digital analytics role
• Proficiency in Google Analytics (GA4), GTM, Power BI, and strong Excel/Sheets knowledge
• Experience working with websites and CMS platforms, with an understanding of front-end code (HTML, CSS, JS) a plus
• Hands-on experience building and managing GTM containers and custom DataLayers
• Experience with ad tracking, media performance analysis, and optimization (DV360, Meta Ads, Google Ads)
• Strong communication skills and the ability to explain complex findings in simple terms
• Detail-oriented, curious, and comfortable managing multiple tasks in a fast-paced environment

Preferred Qualifications

• Familiarity with SQL, Python scripting for automation, or experience developing dashboards for marketing teams

About the Company

Horizontal Digital is an experience-forward consultancy that builds exceptional web, mobile, ecommerce, and portal experiences, meeting customers with the right message at the right moment. By fusing every digital touchpoint with customer data from the programs they design and implement, Horizontal Digital solves complex challenges for some of the world's most recognizable brands. Their core values include teamwork, adaptability, empathy, and a pursuit of excellence.