Data Consultant - Contractor

Responsibilities

• Gather, clean, and interpret large volumes of data across web, campaign, and product analytics
• Develop dashboards and reports using Power BI, GA4, and Looker Studio
• Work closely with stakeholders to identify performance trends and opportunities across digital platforms
• Implement and manage Google Tag Manager (GTM) and DataLayer structures for robust data collection
• Collaborate with strategy, design, and tech teams to measure the effectiveness of digital experiences
• Translate complex datasets into clear, actionable insights for internal and external stakeholders
• Continuously improve tracking accuracy, analytics workflows, and campaign tagging processes

Requirements

• 2–4 years experience in a data analyst or digital analytics role
• Proficiency in Google Analytics (GA4), GTM, Power BI, and Excel/Sheets
• Experience working with websites and CMS platforms
• Understanding of front-end code (HTML, CSS, JS) is a plus
• Hands-on experience building/managing GTM containers and custom DataLayers
• Experience with ad tracking, media performance analysis, and optimization (DV360, Meta Ads, Google Ads)
• Strong communication skills; ability to explain complex findings simply
• Detail-oriented, curious, comfortable managing multiple tasks in a fast-paced environment

Preferred Qualifications

• Familiarity with SQL
• Python scripting for automation
• Experience developing dashboards for marketing teams

About the Company

Horizontal Digital is an experience-forward consultancy that builds exceptional website, mobile, ecommerce, and portal experiences. They focus on integrating meaningful digital touchpoints with customer data for leading brands, driven by values such as empathy, collaboration, continuous improvement, and delivering outstanding customer experiences.