Demand Generation Manager

Responsibilities

• Own HubSpot campaigns and programs as the Marketing Operations (MOPs) owner
• Manage newsletter growth and engagement
• Execute webinar and digital event programs, including registration and conversion
• Manage lifecycle nurture programs and demand generation asset coordination
• Build automations for tracking, flagging, and repurposing content across channels
• Own KPIs and reporting for outbound MQLs, program conversion, and event engagement
• Focus on distribution and program performance rather than content creation

Requirements

• Hands-on experience building in a marketing automation platform (workflows, campaigns, emails)
• Proven experience running a newsletter
• Ability to work as an individual contributor on a small marketing team
• Strong technical depth in marketing operations and measurement infrastructure