Designer - Production & Brand

About the Company

At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation.

Responsibilities

• Produce paid media ad creative for Meta, Google, LinkedIn, and programmatic to platform specs
• Design email and SMS creative for platforms like Klaviyo, Braze, or Iterable
• Build landing pages and A/B test variations from written briefs and hypotheses
• Work within established brand systems and guidelines to ensure visual consistency
• Use AI tools for ideation, asset generation, and ad variants
• Prepare clean, well-organized files for handoff to developers and media buyers
• Explain the reasoning behind creative choices in relation to briefs and hypotheses

Requirements

• 3–6+ years experience designing for brand, paid media, or lifecycle/email
• Hands-on experience designing paid social/display ad creative
• Hands-on experience designing email and/or SMS creative for an ESP
• Strong Figma proficiency with fast, clean, and organized file management
• Portfolio showing production-quality work across paid media, email/SMS, and web
• Active, demonstrated use of AI tools in daily design workflows
• Ability to build and manage brand-specific AI agents
• Self-directed and detail-oriented under deadlines

Preferred Qualifications

• Experience at a CRO, experimentation, or growth marketing agency
• Familiarity with A/B testing or personalization platforms like Optimizely or VWO
• Basic motion or video ad creative experience
• Experience in digital, UX, or UI design