Digital Marketing Executive

Responsibilities

• Assist in formulating strategies to build lasting digital connections with consumers
• Plan and monitor company presence on social media platforms including Twitter and Facebook
• Launch optimized online advertisements through Google AdWords and Facebook to increase brand awareness
• Execute SEO efforts including keyword and image optimization
• Prepare and distribute online newsletters and promotional emails
• Provide creative ideas for content marketing and website updates
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using web analytics tools like Google Analytics
• Stay updated on online marketing trends and maintain partnerships with media agencies and vendors

Requirements

• BSc/BA in marketing or a relevant field
• Proven experience as a Digital Marketing Executive or in a similar role
• Experience with B2C social media, Google AdWords, and email campaigns
• Strong knowledge of SEO/SEM and ad serving tools
• Proficiency in web analytics tools such as Google Analytics or WebTrends
• Excellent creative content writing skills
• Analytical mindset with strong critical thinking and communication skills

About the Company

Gururo Private Limited is dedicated to driving digital growth and engagement through innovative marketing strategies and consumer-centric solutions.