Digital Marketing Expert

Responsibilities

• Develop, execute, and optimize digital marketing campaigns across Google, Facebook, Instagram, and other platforms
• Promote Omega Software’s POS software and hardware products through digital channels
• Manage and grow Omega Software’s social media presence through consistent, engaging content
• Plan and execute paid advertising campaigns and monitor performance to maximize ROI
• Conduct SEO activities including keyword research, on-page and off-page optimization
• Create and manage email marketing campaigns, including segmentation and A/B testing
• Produce and oversee content for social media, website, and marketing materials
• Track, analyze, and report on key digital marketing metrics and campaign performance
• Monitor market trends and competitor activities to improve marketing strategies

Requirements

• Proven experience in digital marketing, social media management, and online advertising
• Strong knowledge of Google Ads, Facebook Ads, and Instagram Ads
• Solid understanding of SEO principles and content optimization
• Experience with email marketing tools and campaign management
• Strong analytical skills with the ability to interpret data and generate insights
• Excellent English writing and communication skills
• Creative mindset with attention to detail and brand consistency
• Ability to manage multiple projects and meet deadlines
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience)

About the Company

Omega Software is a leading provider of POS systems, software, and hardware solutions for restaurants, retail stores, and hospitality businesses. As part of our expansion, we are seeking a Digital Marketing Specialist who is passionate about digital strategy, performance marketing, and brand growth.