Digital Marketing Manager

About the Company

Arkestro's Predictive Procurement Platform applies AI, game theory, and behavioral science to enterprise negotiations. It moves teams away from reactive supplier bidding toward data-driven offers that reduce friction and help both buyers and suppliers reach better outcomes faster.

Responsibilities

• Plan, execute, and optimize digital marketing campaigns across social media, email, SEO, and paid advertising
• Develop and implement SEO strategies to improve organic search rankings
• Manage and update the Arkestro website, including landing page optimization and traffic analysis
• Build and refine lead funnels and nurturing workflows in HubSpot and Salesforce
• Manage paid advertising campaigns including Google Ads, LinkedIn ads, and 6sense ads
• Track, analyze, and report on campaign performance to guide experiments
• Manage a team of digital marketing consultants
• Ensure consistent brand voice and design across all marketing channels

Requirements

• 5+ years of experience in digital marketing, ideally in SaaS
• Proficiency with CRM, marketing automation, and analytics platforms (HubSpot is required)
• Experience with Intent Marketing platforms such as Zoominfo or 6Sense
• Proven track record of delivering projects for executive-level teams
• Ability to work in a fast-paced, growth-stage environment
• Strong attention to detail in design, website layouts, and social media assets

Benefits

• Competitive salary and startup equity
• Medical, Dental, and Vision insurance premiums covered up to 100% (employee only)
• 401K discretionary employer matching
• Unlimited PTO
• Remote-first culture with regular in-person team building
• $1,000 annual professional development budget