Digital Marketing Manager

Responsibilities

• Own website performance including conversion rates, user flows, and page-level performance
• Manage the CRO program by designing experiments and building a test backlog
• Maintain technical SEO/AEO foundation including schema, redirects, and site architecture
• Manage the external paid media agency relationship, including briefing and performance reviews
• Oversee landing page infrastructure across HubSpot and WordPress
• Provide weekly and monthly reporting on website, paid media, and SEO/AEO performance

Requirements

• 4–6 years in digital marketing within B2B SaaS
• Hands-on experience with website performance and CRO
• Experience managing or partnering with external paid media agencies
• Proficiency with paid media performance data and channel reporting
• Familiarity with technical SEO and emerging AEO/AI-driven discovery
• Strong project management and cross-functional communication skills
• Openness to and experience using AI tools in daily workflows

Preferred Qualifications

• Experience with A/B testing tools like Hotjar or Optimizely
• Familiarity with Salesforce basics
• Experience with Snowflake-style data layers
• Proficiency with automation tools like Zapier or Clay

Benefits

• Comprehensive medical, dental, and vision coverage
• 401(k) matching (US) or RRSP matching (Canada)
• Unlimited Paid Time Off
• Company-wide winter break (Dec 24 - Jan 1)
• Tailored career development support

About the Company

Granum is a leading software company serving landscapers and arborists across North America. By uniting trusted brands like LMN, SingleOps, and Greenius, Granum provides a powerful ecosystem of industry-specific solutions designed to help professionals grow their businesses.