Digital Marketing Manager

About the Company

Nabu Casa is the organization behind Home Assistant, the world's largest free and open-source smart home platform used by over two million households. We are a profitable, remote-first company dedicated to privacy, choice, and sustainability in the open home movement.

Responsibilities

• Own performance of digital channels including website, email, SEO, paid, and social
• Plan and execute end-to-end digital campaigns in sync with product launches
• Manage email marketing lifecycle flows and re-engagement for subscribers
• Optimize paid digital spend and ROI across various channels
• Track and report on digital performance data to drive prioritization

Requirements

• Hands-on experience running SEO, email, and paid social/search channels
• Proficiency in analytics and building data dashboards
• Strong copywriting skills for technically literate audiences

Preferred Qualifications

• Experience marketing technical or open-source products
• Familiarity with the Home Assistant or smart home ecosystem
• Experience in small, remote-first teams