Digital Marketing Officer

Responsibilities

• Must be proficient in handling google ads, linkedin ads and instagram ads.
• Efficient in analytical tools and reporting.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing or a related field
• Proficiency in English and Arabic language is a must.
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns.
• Up-to-date with the latest trends and best practices in online marketing and measurement

Preferred Qualifications

• Proficiency in French
• Experience in multi-country digital marketing operations
• Familiarity with international market trends

Benefits

About the Company

Blue Ocean Corporation, the leading Superbrands and Great Place To Work organization, is expanding rapidly in the Middle East, India and Paris. With a mission to employ 500 employees by the end of 2025, we are currently looking for an experienced Conferences Manager who can reinforce organization’s image by delivering events objectives.