Digital Media Specialist

Responsibilities

• Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for Tools & Outdoor brands
• Analyze campaign results and recommend optimizations to improve investment efficiency
• Maintain brand experience across multiple merchandising platforms and digital initiatives
• Execute content and SEO initiatives to deliver optimal end-user experiences and organic search results
• Partner with sales, channel marketing, finance, and brand teams to develop programs aligned with sales goals
• Lead relationships with sales teams and media agencies, including negotiating packages and managing annual budgets

Requirements

• Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns
• Expertise in programmatic display and specific retail media platforms (e.g., Criteo, Promote IQ, Amazon)
• Proven success in building digital media programs that drive point of sale
• Experience managing budgets and analyzing financial metrics (sales, gross margin, ROI) across multiple campaigns
• Strong negotiation, interpersonal, and communication skills
• Ability to work collaboratively within a matrixed organization

Benefits

• Competitive salary and comprehensive medical, dental, vision, and life insurance
• 401(k) and Employee Stock Purchase Plan
• Paid time off, including vacation, holidays, and personal days
• Tuition reimbursement and access to digital learning resources
• Discounts on Stanley Black & Decker tools and partner programs

About the Company

Stanley Black & Decker is the world's largest tool company and an industry visionary. We provide the tools and innovative solutions that makers, doers, and protectors trust to shape the world. With a rich history dating back to 1843, we continue to evolve through technology and innovation across our iconic brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, and STANLEY.